Advertising Campaign in Barcelona train stations
Throughout the month of November, the Priorat will be advertising in the main train stations in Barcelona. The stations are: Passeig de Gràcia, Sants, Plaça Catalunya and Aeroport. The adverts (one for each station) will appear in illuminated free standing and wall-mounted notice boards on the platforms. The advert aims to link the countryside with wine, which are the two main characteristics of the region. The slogan reads "Priorat, a whole world to be savoured". This campaign runs until 4th December, 2008 and aims to capture the attention and interest of our nearest public - that of Barcelona and its metropolitan area at a time when a visit to the Priorat is very much in tune with the season (Autumn). The campaign has been supported by a Tourism Grant for the region which is managed by Priorat County Council.